McDonald’s the Musical Is Finally Here, and Leslie Grace Is Lovin’ It

Young singer goes all out, as Alma targets Hispanic millennials

If you ever wanted to see a musical set in a McDonald's, your ship has come in.

McDonald's lead Hispanic agency, Alma in Miami, on Thursday night will roll out "A Little Lovin'," a three-minute bachata musical starring the 20-year-old Dominican-American singer Leslie Grace. At the beginning, she is seen sitting in McDonald's with a case of writer's block, but a McDonald's employee (played by Daniel "Cloud" Campos, who also was the director and choreographer) soon inspires her to find "A Little Lovin' " all around.

As musicals do, it gets wildly and ridiculously energetic from there. The spot will premiere during Thursday's broadcast of Premios Juventud on Univision.

Sony Music Entertainment repurposed Grace's "Solita Me Voy" song for the spot. "About a year ago, Leslie was warming up for an interview and reminiscing about her happy childhood and going to McDonald's with her dad, which was down the street from her mom's salon," said Luis Miguel Messianu, president and chief creative officer at Alma DDB. "She didn't know she was being recorded, but my friend from Sony shared the sound bite with me and we've been working on an idea for her to partner with McDonald's ever since."

CREDITS

Talent

Leslie Grace: As Herself

Danny: Daniel Cloud

Dad: Cris Judd

Daughter: Tatiana McQuay

Film Crew

Director: Daniel Cloud

Executive Producer: Danielle Hinde

Producer: Courtney Davies

Production Supervisor: Rose Krane

Assistant Production Supervisor: Josh Reed

McDonald's Marketing Team

Vice President, Brand, Marketing Content: Joel Yashinksy

Director of Hispanic Consumer Marketing: Patricia Diaz

Manager of U.S. Social Engagement: Jenina Nunez

Alma Agency

President, Chief Creative Officer: Luis Miguel Messianu

Vice President, Executive Creative Director: Alvar Sunol

Creative Director: Iu La Lueta

Associate Creative Director, Art Director: Beatriz Torres-Marin

Senior Art Director: Luis Aguilera

Art Director: Andres Schiling

Director of Production: Adrian Castagna

Producer: Diana De La Parra

Account Director: Karen Udler

Account Supervisor: Cristina Lage

Senior Strategic Planner: Tamara Sotelo

Sony Music Entertainment U.S. Latin

Senior Director, Business Development: Melissa Exposito

Business Development Analyst: Isabelle Duran

Manager: Jose Behar

Management: Lorena Fusilier, Larissa Leal

Road Manager: Francisco Martinez