(RED) Dries the Tears in Latest Ad from Hill Holliday
Creativity
The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against [...]
Hill Holliday Expands Shetty’s Role
Brand Marketing
More than five years after joining Hill Holliday, Baba Shetty’s role continues to grow. Most recently chief media officer, Shetty today became chief strategy officer—a new position that adds brand [...]
Modernista! Shutters
Brand Marketing
Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of [...]
Texts crash in Liberty Mutual’s driving PSAs
Creativity
Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient approach. [...]
Liberty Mutual magically makes things good
Creativity
Hill, Holliday employs arresting visuals to illustrate that "an accident doesn't have to slow you down" in this pair of Liberty Mutual spots touting new car replacement and guaranteed repairs. [...]
Strap on your video game for extra pleasure
Creativity
Hill, Holliday group creative director Tim Cawley describes gaming device Immerz this way: "The 'headphones' send low-frequency vibrations into your chest cavity … and jangle your nervous system. Somehow, you [...]