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Boston boutique Modernista!, which created edgy campaigns for the better part of a decade, officially signs off Friday, victim to what executive creative director Gary Koepke calls "a perfect storm" of broad economic factors and business missteps.
The shop has been winding down in the wake of co-founder Lance Jensen’s departure for Hill, Holiday, Connors, Cosmopulos late last year. "To be honest, the decision [to close] was made a couple of months ago," said Koepke, who acknowledged in March he was considering shutting its doors but also suggested he might rebrand it instead.
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