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Hill, Holliday and Liberty Mutual try subtlety in an oft-unsubtle category, eschewing the horrific torn flesh, twisted limbs and bent metal of some traffic-safety spots for an oddly ambient approach. In this don't-text-and-drive series (one ad below, two more after the jump), we're presented with oversized, crumbling abbreviations like LOL, BTW and OMG standing in for ruined cars at crash sites. It's a stretch, but the work's well executed and spooky, though perhaps a tad too obscure for maximum impact.
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