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The (RED)RUSH to Zero campaign begins today—a 10-day initiative to raise funding and awareness to help deliver an AIDS Free Generation by 2015, a critical milestone in the fight against AIDS. The campaign will consist of a series of in-person and digital events and experiences involving brands, celebrities, gamers, music fans and consumers around the world—and is launching with the striking ad below, from Hill Holliday, imagining a reversal of grief as AIDS is defeated.
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