Gucci’s Holiday Ad Gets Endearingly Retro About 2020’s Missing Tradition: the Office Party
The "retro vibe" spot brings sees the return of gigantic computers and photocopiers.
Details Uses Bloggers for Native Advertising
Performance Marketing
In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work [...]
Gucci Wins Battle of Dresses at the Oscars, Thanks to Jennifer Garner
Brand Marketing
The battle of the Oscar dresses appears to have gone to Gucci, at least when it comes to getting people talking on social media.
Gucci Tries ‘Pinnable’ Banner Ads
Creativity
Here's a new definition for wasting time: pinning Gucci ads online. The marketer has begun sticking "Pin it" buttons on its fall/winter 2012 Web banners. Clicking through reveals larger ad [...]
Magazines Betting Big on Social Media
Performance Marketing
As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if [...]
Gucci Goes Back to the Well With Frank Miller Spot
Creativity
Frank Miller's new ad for Gucci's Guilty cologne looks suspiciously like Frank Miller's old ad for Gucci's Guilty cologne. You know, the one from last fall that seemed to impress, [...]