Gucci Goes Back to the Well With Frank Miller Spot

Frank Miller's new ad for Gucci's Guilty cologne looks suspiciously like Frank Miller's old ad for Gucci's Guilty cologne. You know, the one from last fall that seemed to impress, well, nobody, at least not on a creative level. The former, for the chick-targeted perfume, had Evan Rachel Wood in a flame-throwing convertible. The current one, for Guilty Pour Homme, seen below, gives her co-star, Chris Evans, the fiery transportation this time. Other than that change, the noirish spot looks like a clip job, a derivative of its former derivative self. Again, it's a hot coupling of gorgeous actors set against a moody black-and-white backdrop. Tell us something we don't know. The exposure is nothing but net for Evans, whose big summer superhero movie, Marvel's Captain America: The First Avenger, launches in July. But for anyone who'd like to see something fresh in an all-too-predictable ad category? Nada. 

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.