GroupM Eyes Acquisition of Innovative Digital Agency Essence
Brand Marketing
Seeking added bandwidth across digital and mobile, WPP Group media arm GroupM is closing in on an acquisition of the independent Essence digital agency.
Will Google’s Bid for More Ad-Buying Control Cause a Huge Mess for Marketers?
Performance Marketing
Google's decision Thursday to shut down YouTube media buying on its programmatic network DoubleClick Ad Exchange (or AdX) signals the tech giant wants tighter control of its growing advertising ecosystem.
Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying
Brand Marketing
The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time.
GroupM Expands in Sports Sponsorships With New Unit, ESP
Brand Marketing
GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the [...]
Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts
Performance Marketing
Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year.
Mindshare Wins Pitch for This Retailer’s Account
Brand Marketing
Nordstrom has found a new agency for its media account. Mindshare has landed the assignment after a review, Nordstrom has confirmed. The retailer spent nearly $40 million in media last [...]