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GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the units, marks the first time GroupM is targeting rightsholders like teams, leagues, events, federations, publishers and venues in an effort to aggressively pursue the business of sponsorship sales.
The other unit, ESP Brands, is an outgrowth of existing consultancy GroupM ESP, which already works with advertisers to reach sponsorship deals.
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