GroupM Adds The Exchange Lab to Its Stable
Brand Marketing
WPP's GroupM has added The Exchange Lab, a marketing technology firm, to the fold in a move that boosts its programmatic capabilities.
Projections Suggest Advertising Growth Will Remain Sluggish in 2016
Brand Marketing
In 2016 the advertising industry can expect another year of slow growth, according to a new global media and marketing forecast from WPP's GroupM.
Why Buyers Aren’t Panicking About All the TV Shows Getting Trimmed This Fall
Each year, a few familiar touchstones mark the passage of fall: trees shedding their leaves, the end of Daylight Saving Time and the ritual cancellation of broadcast's lowest-rated new shows. [...]
WPP’s GroupM Promotes Brian Lesser to North American CEO
Brand Marketing
In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations.
WPP’s GroupM Takes Majority Stake in Essence Digital
Brand Marketing
As expected, WPP's GroupM is adding Essence Digital to its agency portfolio. Essence's standing as one of Google's key agency partners drove the deal.