Grey Group Wants to Turn Innovative Ideas Into Businesses
Performance Marketing
Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Inside Grey’s Global Sweep of 113 Lions at Cannes
Brand Marketing
While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded [...]
Family Photos: The Advertising and Media Edition
Brand Marketing
Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, [...]
Myhren Promoted to Grey Global CCO
Brand Marketing
Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative [...]
Grey Hires Lampertius as Shopper Marketing Chief
Brand Marketing
WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on [...]
Ad of the Day: Watch Soccer Anywhere With The Sun + Goals
Brand Marketing
Sports people everywhere are really excited about being able to watch sports on their phones.