Grey Group wants to do more than think of good ideas—It wants to turn them into actual business models with real products that make real revenue.
Grey earned Adweek's 2015 Global Agency of the Year honors on the strength of both its relatively conventional work for clients like Canon and its more outlandish efforts like a recently launched project in which the official pho
"Is it easier to take a life, or to save one?" That's the question posed by ad agency Grey for the Polish Red Cross in "Life After Death," a poignant, polarizing campaign in which convicted murderers take first aid classes while serving time behind bars.
In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than 75 years after the composer's death.
FCB Worldwide has hired Deb Freeman, a 10-year veteran of the Grey Group, to serve as chief strategy officer of its FCB Garfinkel unit in New York, effective Feb. 1.
While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded 113 Lions, triple the agency's previous recor
Considering the changes in advertising and media in the last three-and-a-half decades, it is comforting to know that some familiar names will be with us for generations to come. Here, […]
Tor Myhren’s performance at Grey New York has catapulted him onto a global stage: The president, chief creative officer of the network’s flagship office is taking its top worldwide creative job.
WPP Group chief Martin Sorrell describes shopper marketing as the next big battleground for retailers in mature markets. In that offensive WPP’s Grey has enlisted Joe Lampertius to work on behalf of clients seeking that advantage.