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In 1971, Coca-Cola and McCann's Bill Backer taught the world to sing in perfect harmony. Today, George Gershwin's "Rhapsody in Blue" flies the friendly skies alongside United Airlines more than 75 years after the composer's death. And Taylor Swift, who's been called "the world's most marketable artist," promotes Diet Coke as the choice of a new generation.
Henry Wadsworth Longfellow famously called music "the universal language of mankind," and it has long played a formative but arguably underappreciated role in advertising.
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