Convicted Murderers Learn to Save Lives With First Aid in Controversial Red Cross Campaign

Grey spearheads a study in redemption

"Is it easier to take a life, or to save one?"

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.