Ad of the Day: Watch Soccer Anywhere With The Sun + Goals

Still, there are some places you shouldn't

Sports people everywhere are really excited about being able to watch sports on their phones.

Just take the Manning brothers and their gaudy paean with Grey New York to DirecTV's device-agnostic NFL Sunday Ticket package. Or this spot from Grey London, celebrating the other football, and an app from newspaper The Sun that shows users every single Barclays Premier League Goal.

It's a rapid-fire take on an increasingly familiar see-it-anywhere theme, with enough miniature storylines and jokes packed in to make a generally well-worn play on life-eclipsing devotion to the game still feel fresh. Try not to laugh at the absent-minded zoo keeper's predicament or the inattentive lover who doesn't even flinch as he gets smacked in the head. Funnily, one bit—the man on the operating table—changes from a "don't-watch-here" in the slightly longer original edit (:40) to a "do-watch-here" in the shorter one (both are posted below).

Regardless, the voiceover is well written and well delivered. The deadpan acting and the sound effects are dead on.

Too bad everybody knows that nobody really cares about soccer.

Creative agency: Grey London


Executive Creative Director: Nils Leonard

Creative Director: Dave Monk

Copywriter: Paul Miles

Art Director: Adam Staples

Agency producer: Jessica Ringshall

Junior producer: Jennifer Gillen

Business Director: Tamsine Foggin

Account Director: Sarah Pang

Senior Planner: Matt Gladstone

Planner: Hamish Cameron

Media agency: M/Six

Production company: The Sweetshop 

Director: James Haworth 

Editor: Adam Spivey 

Producer: James Edmund White 

Director of Photography: Fede Alfonzo 

Post-production: The Mill

Audio post-production: GCRS