This Week’s Must-Haves: An Electric Board That’ll Amp Up Your Golf Game
Brand Marketing
This week, the Adweek staff is highlighting must-have items including an affordable activity tracker, a smart soccer ball and an electric board for your golf game. Take a look!
This Guy Decided to Turn His Boring Office Job Into an Exhilarating GoPro Ad
Creativity
GoPro has spared no expense in traveling the world to create pulse-pounding footage that reminds us we're living hollow lives devoid of excitement.
Big Brands’ Dedication to Instagram Video Pays Off With Follower Lifts
Performance Marketing
The following marketers regularly make our weekly Adweek/Shareablee chart for the best branded Instagram videos: Starbucks,
Top 10 Branded Videos: GoPro Shows It Doesn’t Need Jaw-Dropping Footage to Create Buzz
Performance Marketing
It's well-known that GoPro's products market themselves, filming jaw-dropping footage around the world that online viewers can't seem to get enough of.
Instagram Videos Now Loop, and Here’s Why Brands Are So Excited About It
Performance Marketing
Instagram's new, endlessly repeating video loops make it easier for users to keep watching without having to click "play" over and over again. They're also giving brands a new way [...]
GoPro Shows How a Cool Soundtrack (and Adorable Dog) Makes Instagram Video Better
Performance Marketing
Four out of the 10 best-in-category branded Instagram videos from Jan. 12 through Jan. 18 didn't include sound.