This Week’s Must-Haves: Sony’s New ActionCam Takes on GoPro

This week, the Adweek staff is highlighting must-have items including noise-isolating headphones, a limited-edition fragrance and a shelf that automatically waters your plants. Take a look! 


Sony 4K Action Cam $468

The new Action Cam—Sony's answer to the ubiquitous GoPro—packs a whole lot of punch into one very small package. The three-ounce camera offers super hi-res 4K video recording plus WiFi and NFC capabilities for easy smartphone pairing. Features like a splash-proof exterior (which becomes waterproof up to 10 meters with the addition of an included case), SteadyShot image stabilization and wind noise reduction ensure that your most extreme activities are captured flawlessly, while direct livestreaming to Ustream lets you share your adventures with friends.

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Pikaplant One (price upon request)

Lacking a green thumb? The Pikaplant One shelving unit automatically waters your potted plants—no electricity required. Just replenish the shelf's glass reservoir with fresh water once a month, and Pikaplant's passive ebb-and-flow irrigation system will ensure that your ferns, flowers and herbs receive the optimal amount of hydration.

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Petcube $199

Assuage pet separation anxiety with Petcube, a WiFi-enabled device that lets you watch, talk to and even play with your four-legged companion remotely. Using a wide-angle camera, Petcube streams a live feed of your pet's activities directly to an app on your smartphone, while its built-in microphone and speaker let your voice be heard. When your pet gets bored, use the Petcube app to control a laser pointer that your furry friend will soon be chasing around the room.

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Izola 4-in-1 Bar Tool $30

Perfect for stashing in your desk drawer, this solid brass tool combines everything you need for an emergency afternoon pick-me-up, including a bottle opener, measuring jigger, ice crusher and corkscrew.

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Master & Dynamic MH40 Headphones $400

Want to stand out from the Beats-wearing crowd? These noise-isolating headphones from Master & Dynamic make a bold style statement with a luxe leather-wrapped aluminum and stainless steel exterior. And with custom 45mm neodymium drivers, they'll sound pretty good, too.

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Byredo x Oliver Peoples Amber Box Set $530

For its first foray beyond eyewear, Oliver Peoples teamed with Stockholm-based niche perfumer Byredo to launch a limited-edition scent and corresponding sunglasses. The Los Angeles-inspired fragrance contains notes of juniper berries, California lemon and patchouli.

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