For years, GoPro has taken a user-centric approach to its advertising, packaging submitted content for TV spots that have run everywhere from YouTube to the Super Bowl.
If you've ever recorded yourself, you know that there are few things more awkward and vulnerable than those first and last moments. Even if you're comfortable on camera, there's a singular strangeness in starting or ending a clip where you're either in frame or scanning around to find the best angle. As a result, most of us understandably edit those parts out of the finished product. But not Tyce Hoskins. The young art director and filmmaker realized there's an intimacy and honesty in these beginnings and endings, so he edited together his own such moments into a 2-minute video, which he calls GoPro & I:
You probably know your pug's idea of a good time is snatching a hot dog from some hapless man. You might not know the lengths to which your pug is willing to go to get there.
Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways.
Action-oriented videographers now have a new venue for broadcasting their daring footage in real time: Periscope.
GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips.
This week, the Adweek staff is highlighting accessories for folks who want to get fit, stay warm and keep connected, including a device that makes your iPhone a thermal camera, […]
Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology […]
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of […]