For its latest marketing investment, Goldman Sachs is spending on Spotify.The financial-services firm started running ads Wednesday on the music-streaming service in the U.S. and U.K. in hopes of recruiting younger candidates. The campaign includes a 30-second spot hinting at a few of the roles potential employees might be interested in.
While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the bank—and the bankers and financiers on Wall Street and beyond.
Tastemade has had quite a year.The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more than 5.7 million.
Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune.
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be reckoned with.
Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from research firm YouGov BrandIndex released today.
Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion.
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.
21st Century Fox on Friday announced it would take a controlling stake in YES Network, upping its of Yankees Entertainment and Sports (YES) Network, raising its ownership position in the RSN to 80 percent.