What’s Your Brand Schema?
Performance Marketing
Chances are, you don’t know what I’m talking about and creating your brand schema has never been a line item on your marketing to-do list. Yet in today’s cluttered word [...]
This ‘Returnship’ Eases People’s Transition Back to Agency Jobs After Years Away
Brand Marketing
Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved [...]
These 3 New Developments Show Why It Continues to Be Snapchat’s Year
Performance Marketing
When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and [...]
Amazon Has the Best Consumer Perception of Any Brand
Brand Marketing
Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from [...]
Too Legit to Quit: Uber Raises $1.2 Billion
Performance Marketing
Despite nagging questions about its legitimacy and its future, the hot car service/tech startup Uber just raised $1.2 billion.
Rubicon Project Sets $100M IPO Plan
Performance Marketing
The Rubicon Project, a digital advertising platform for buyers and sellers, has revealed its plans to sell its shares publicly.