How Showtime Is Marketing Its New Drama 'Billions' to Wall Street

Hopes to turn financial sector into influencers

While HBO got the mafia to pay attention to The Sopranos, and AMC played up Mad Men to the agency world, Showtime is taking its new show Billions to the bank—and the bankers and financiers on Wall Street and beyond.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...