In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may […]
MediaCom is the new North American planning and buying agency for BRP, the Quebec-based manufacturer of recreational products. The WPP shop was awarded the business after a review which included OMD, Carat and Havas. Geometry, the incumbent, declined to participate in the search process.
Here's the funny thing about Dick and Jane books: We're aware they existed but don't actually remember reading them as kids (probably because their social high point was between the 1930s and 1970s). If they remain impactful today, it's probably more because of the spin-offs they inspired than because of the originals ... which is amazing when you think about it. This time, the nostalgic throwback is being used to encourage more women to run for office. For organization She Should Run—whose title lends itself suspiciously perfectly to a Dick and Jane tribute—ad agency Geometry Global created a downloadable PDF called See Joan Run.
Jim Carlton has long struggled to characterize what it is, exactly, he does for a living. "It's a question my parents have often asked me," he tells Adweek, adding, "Design was hard enough to explain to them!"
CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish made tens of thousands of Cambodians healthier.
Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes.
Plenty of agencies describe themselves as full service, but one really wants to take that commitment to the next level. At least, that's the premise of a video Geometry Global Paris made as an uncomfortably literal love note to marketers, celebrating the new year. In the clip, staffers at the agency are informed that, in 2015, they'll be required to pucker up and French kiss their clients—because what better way to show the agency's French-ness and devotion to its work?
Ahh, the morning paper. You've just settled into your seat on the train, or perhaps a park bench, to enjoy the morning light and digest the news of the day. But there are two things missing: your cup of morning joe, and another person to enjoy this peaceful moment of solitude with you. Yes, the folks at Nescafé France have deemed reading a newspaper to be "a rather lonely moment." As a cure for this intolerable isolation, they've invented branded newspaper wrappers that come with pop-up paper mugs, apparently with coffee powder in them. If you happen to be near some hot water, well you're in luck! Instant coffee! There are two mugs: one for you, and one for the person you are now sharing your Metro newspaper with! See below as actors convincingly use these paper advertisements as actual mugs, filling them with scalding liquid. And note the relief on their faces as they once again avoid another moment of being totally and inescapably alone. Via Ads of the World.
When most great spec projects make the rounds among the Internet's creative community, it's assumed the work will never see the light of day. Here's a notable, wonderful exception. Late last year, Italian designer Marco Sodano received global praise for his creative pixelation of famous paintings remade with Legos. At the time, he said he wanted to convey "the belief that every child with Lego can become a great artist like Da Vinci and Vermeer." This month, he posted a new gallery, this time empowered to call it simply a "campaign for Lego." The official versions (largely similar but for the word "Imagine" embedded at the top left) were produced by agency Geometry Global in Hong Kong, with Sodano as art director. Check out the four official executions below:
Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources: Unilever’s shopper marketing business in the U.S.