A Little Fish-Shaped Lump of Iron Just Won the Product Design Grand Prix at Cannes

Ingenious Geometry Global work tops three R/GA winners

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CANNES, France—The most low-tech product imaginable, a simple lump of iron, won the Grand Prix in the Product Design Lions contest here tonight. But while it looks unassuming, this fish made tens of thousands of Cambodians healthier.

As the case study below shows, Geometry Global in Dubai, United Arab Emirates, approached the problem of iron deficiency in Cambodians by trying to find ways to add more iron into their diet. One way, they found, was to simply put a piece of iron into skillets and pans while cooking.

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