Father's Day is upon us and, naturally, it is a time when marketers shift their gaze toward dads. We can expect big sales on cars, ties, khakis, 55-inch flatscreen TVs, grills, brats and lawn mowers.
Millennials aren't the only ones cutting cords—even some boomers and Gen Xers are taking the leap. And advertisers and marketers should take note.
It's no surprise that sensory experiences inform the way consumers purchase luxury goods. A new report from the Shullman Research Center dives into the nuances of sensory effects on purchases. "It's fascinating to me that 17 million adults ranked touch as their No.
As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content and uncovered new findings that can help marketers better develop content.
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president Michael Sussman.
Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows.
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both domestic and international.
Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials.
Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using.
What does a million bucks buy you? Millennials may find it brings with it a sense of optimism and the financial freedom to spend more freely. If you're a baby boomer, it's more likely you still spend modestly in spite of having reached this fiscal milestone.