How to Perform Generational Targeting in Direct Mail Marketing
Performance Marketing
Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the [...]
Infographic: Engaging Content Has Everything to Do With Emotion
Brand Marketing
As content accounts for more of marketers' budgets, finding direct paths to target audiences becomes increasingly important. AOL Insights analyzed over 7,300 moments when a person engaged with specific content [...]
Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers
Brand Marketing
Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president [...]
To Rebrand for Generation Xers, TV Land Ditches Nostalgia
Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like [...]
Infographic: How Your Generation Influences the Way You Travel
Brand Marketing
Spring and early summer's resurgence of life also heralds the return of the travel bug. Summer holidays and school vacation send affluent families across the U.S. to far-flung destinations both [...]
6 Generational Traits Millennials Can Work on to Stop Perception Problems
Brand Marketing
Hardly a day goes by without a new missive on the apparently troubling task of teaching, managing or marketing to millennials.