To Rebrand for Generation Xers, TV Land Ditches Nostalgia

The network swaps traditional comedies for edgier fare

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Since it launched in 1996, TV Land has been the television version of comfort food, satisfying nostalgia-loving audiences with a mix of beloved reruns and, more recently, original sitcoms like Hot in Cleveland that felt as familiar (and dated) as those syndicated shows. But as the landscape has changed, its core demo of viewers in their 30s and 40s has developed a far more cultured TV palate.

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