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Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the majority of the buying public falls into three generations now, we will focus on Boomers, Gen X and Millennials.
Generational Targeting in Direct Mail
Boomers — As we age, it becomes hard to filter out distractions. This means that your direct mail should have a clear message in a big font.