John Stamos Will Knit You a Scarf If Geico’s Savings Aren’t Enough for You
He joins Idina Menzel and DJ Khaled in Martin Agency's campaign about truly personal service.
3 Things Kiss Taught Me About Marketing
Brand Marketing
When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face [...]
Copywriter Behind Geico’s ‘Unskippable’ Joins TBWA\Chiat\Day as Its Newest Creative Leader
Agencies
TBWA\Chiat\Day has poached a veteran copywriter and co-leader of The Martin Agency's Geico account to help grow its New York creative department.
The Scavenging Raccoons From Geico’s New TV Ad Are Doing Gross Cooking Demos Online
Creativity
Usually when a brand unveils a TV spot, any related content online is, at best, a marginal value-add. But lately, Geico's online extras have been at least as good—and in [...]
Geico Created a Quirky Web Series Made Just for Esports Fans
Creativity
Everybody's trying to get in with an esports team ... even Geico. In an unexpected web series released in August, Geico-sponsored Team SoloMid (TSM) have moved into a new neighborhood. [...]
Ice T Talks Lemonade for Geico, and the TV Spot Isn’t Even the Best Part
Creativity
Geico has tapped Ice T as the latest cameo in its ongoing "It's Not Surprising" campaign. And while that may be a surprising follow-up to guys like Marco Polo, he breathes comical [...]