Finance

A Bank Set Up This 10-Foot-Tall ATM to Celebrate the Arrival of NBA All-Stars

It's not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception. BMO Financial, also known as Bank of Montreal, sparked some digital buzz this week by installing a 10-foot-tall ATM in its flagship location, First Canadian Place in Toronto. A message on the towering device made the meaning clear: "The NBA All-Stars Are Coming."

E*Trade Named Exclusive Sponsor of ESPN’s ‘Did You Know?’ Franchise

As data continues creeping into the sports world—more general managers these days have Harvard MBAs instead of experience on the playing field—making decisions based on stats is becoming commonplace.

Why a Digitally Savvy Finance Brand Decided to Go ‘Old School’ With a Super Bowl Ad

Despite some initial skepticism about whether it was the right move, financial services company Social Finance, or SoFi, is now all in on the Super Bowl.

Technology Isn’t Just Moving Us Beyond Cash. It’s Changing the Definition of Money


Twitter Hires Ad Sales Vet Bill Masterson to Lead Financial Accounts

Twitter hired Bill Masterson to lead the social site's financial accounts for brands like Visa and MasterCard, the company said today. Masterson is coming over from SocialCode and was with Facebook from 2010 to 2013.

Here’s the Last E*Trade Baby Commercial You’ll Ever See

After six years of infancy, the E*Trade baby is finally moving on with his life.

Robert De Niro Is the World’s Most Obnoxious Moviegoer in This Bank Ad

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting at its branches, new products, upgrades to its mobile app—and of course, advertising. For the latter, it hired Robert De Niro for the amusing commercial below from Arnold, advertising its Extra 20 Checking account. De Niro has basically become a comic actor in recent years, and here he's quite good as he squirms in his seat during a Robert De Niro movie marathon. Spain-based Santander needs all the help it can get in the branding department, given its hard-to-pronounce name and low profile in the U.S. market. Credits below.

Adweek’s Top 10 Commercials of the Week


Spirit of 1930s Murals Lives On in Morgan Stanley Ads

IDEA: Morgan Stanley is charting the future of wealth management by looking back at public art made almost a century ago celebrating capitalism and the American Dream in their darkest hour—the Great Depression.

Bloomberg Beta to Focus on Startups

Bloomberg L.P., the parent company of Bloomberg News, has launched a $75 million venture capital fund on Wednesday.