For fast-food lovers, the Big Mac has been a national treasure since McDonald's rolled it out in 1968, and much of the double-burger's success can be attributed to its secret sauce.
While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2.
According to Possible's back-of-the-napkin math, around 6.6 million American children in the next year will decide that Santa Claus isn't real. The ad agency, working for client AT&T, wants to help keep the dream alive for kids this weekend with a little tech.
Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds.
Meerkat and Periscope made live mobile video "a thing" in 2015, and since then about every other digital platf
Facebook Live, which is currently running an extensive TV campaign, has brought the idea of livestreaming into the mainstream.
A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled "Golden Quesalupas." While the event is usually exclusive to social media influencers and celebrities, this year,
Bill Nye—the quirky, energetic, bow-tied science guy from the hit educational show—spent the 1990s winning over the hearts and minds of students with the goal of helping them see that "science is cool." Now, two decades later, he's hoping to reach those fans with a mobile-first message focused on making the nation's parks cool, too.
Can live video help retailers win the battle known as Black Friday? Lowe's, the do-it-your-self home improvement brand, intends to find out.