Facebook Gives Retailers New Tool to Gauge Sales
Performance Marketing
Facebook is now helping retailers close the loop from placing ads to making sales.
Early Stats on How Facebook Exchange Ads Perform in News Feed
Performance Marketing
It was easy money to bet that matching up what is arguably Facebook's most valuable ad offering with its most valuable real estate would pay off.
Facebook CRM: 10 Best and Worst Brands
Performance Marketing
T-Mobile and Target were the most devoted brands in the U.S.