Facebook Plays Favorites With Autoplay Video Feature

Early look at test profile reveals platform's priorities

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Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay.

A sneak peek at the new video autoplay function, which is being tested by select users, shows that Facebook videos shared by friends will play automatically, but videos from sites like YouTube are displayed more subtly.

The preferential treatment for homegrown content is exactly what industry watchers expected from Facebook as it competes for digital video ad dollars.

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