Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the bulk" of that money going to publishers.
facebook ad network
Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad server will be fully unwrapped this week, and one digital advertising CEO called it "marketing nirvana."
Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.
Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local behavior so Facebook can come up with marketing that works in those countries.
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.