facebook ad network

Why Facebook’s Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the bulk" of that money going to publishers. 

Facebook Brings New Partners Into Its Ad Network of the Future

Facebook is opening its ad tech to more agencies and brands after making a round of new deals with big holding companies and advertising software firms.

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shaza

Facebook’s New People-Based Ad Technology Is ‘Marketing Nirvana’

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad server will be fully unwrapped this week, and one digital advertising CEO called it "marketing nirvana."

Is Facebook’s Bolt Teaser the Start of App Ads on Instagram?

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When Instagram users got the promotion for Bolt, the message looked like an ad that could easily be used by other app developers.

Ad Prices at Facebook More Than Doubled Last Quarter

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed Wall Street.

Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please

Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local behavior so Facebook can come up with marketing that works in those countries.

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.

Facebook Is Beginning to Look Like a Bona Fide Online Ad Network

Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.

Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform

Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into its platform.