Why Facebook’s Audience Network Looks Like a Billion-Dollar Advertising Machine
Performance Marketing
Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) [...]
Ad Prices at Facebook More Than Doubled Last Quarter
Performance Marketing
Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed [...]
Who Says There Are Too Many Facebook Ads? Developing World Says More Brands, Please
Brand Marketing
Kelly MacLean’s job as Facebook’s lead ad planner in emerging markets is to watch people watch ads. She travels to places like Brazil, Indonesia, South Africa to study the local [...]
Facebook Buys LiveRail to Grow Its Video Ad Business
Performance Marketing
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]
Facebook Is Beginning to Look Like a Bona Fide Online Ad Network
Performance Marketing
Now that Facebook will include users’ Web behavior to fine-tune targeting, it’s only a matter of time before it expands its ad network to outside publishers, according to marketing experts.
Twitter’s MoPub Welcomes Facebook’s Mobile Ads Into Its Platform
Performance Marketing
Facebook’s mobile ad network seems like a clear threat to Twitter and its MoPub ambitions, but the relationship is complicated. In fact, MoPub has welcomed the Facebook Audience Network into [...]