Will Ad Spending Really Be ‘Sluggish’ in 2016?
Performance Marketing
I was surprised as anyone to see reports last month from GroupM that ad spending may only muster modest growth of 4.5 percent in 2016 — after 4.3 percent growth [...]
Instagram’s Ad Sales Are Expected to Top $2 Billion by 2017
Performance Marketing
Instagram will generate almost $600 million in ad sales this year, according to eMarketer's first report on the photo-sharing mobile app. The research firm also predicted Instagram will earn $2.81 [...]
Pandora Exec Says 8 Seconds Could Be the Sweet Spot for Mobile Video
Performance Marketing
Instagram locks advertisers in to the 15-second social video ad, while Vine requires them to build six-second clips.
Here’s Why Mobile Video Is Confusing and Scares Advertisers
Performance Marketing
There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or [...]
Redefining Mobile: Smartphones, Tablets Increasingly Have Separate Ad Budgets
Performance Marketing
As the Samsung Galaxy and iPhone 6 have introduced larger smartphone screen sizes to the masses, folks don't seem to be lugging their tablets around as much.
Here’s How Europe Is Stifling the Ad Business for Google, Facebook and Others
Performance Marketing
Regulators squeezing Google. Privacy watchdogs eyeing Facebook. Consumers flocking to ad blockers. It all adds up to a chilling climate in Europe that could get in the way of digital [...]