Performance Marketing

Facebook Will Bring in $16.3 Billion in Global Ad Revenue This Year

While Twitter loses a little steam

By Lauren Johnson

September 23, 2015

A new report from eMarketer forecasts that Facebook and Instagram will control nearly 65 percent—the equivalent of roughly $16.3 billion—of brands' social-media budgets this year, while Twitter's share will fall.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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