A new report from eMarketer forecasts that Facebook and Instagram will control nearly 65 percent—the equivalent of roughly $16.3 billion—of brands' social-media budgets this year, while Twitter's share will fall.
The research firm said today it expects overall social ad spending to hit $25.1 billion in 2015, up from a $23.7 billion projection in April. EMarketer's estimates are largely driven by Facebook and Instagram's ad business, which is expected to grow 42 percent from 2014.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in