Edelman Digital

6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers

In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, communications and business, in 2017, we're going to see old dogs with new tricks in areas such as content mixed with new dogs who want to change the game all together.

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. Today, "social" has matured into an integral part of a brand's marketing mix.

How Periscoping Something as Simple as a July 4 Parade Can Take a Dark Turn

David Armano, Edelman's global strategy director, has more than 70,000 followers on Twitter, which he joined back in 2007, less than a year after the platform was born.

Samsung Will Go Door to Door to Generate Emmys Buzz

While Samsung turned to Ellen DeGeneres to facilitate an epic selfie moment during the 2014 Oscars, the brand for tonight's Emmys broadcast on NBC is going door to door to

Where Is Social Headed Next? Hundreds of Marketers Joined #AdweekChat to Weigh In

More than 750 marketers from brands and agencies of all sizes turned out on Twitter yesterday for the inaugural #adweekchat, Adweek's one-hour digital conversation about marketing and media.

Should the NYPD Even Do Twitter Marketing?

The New York City Police Department created the social media bedlam moment of the week on Tuesday when it asked Twitter users to share pictures of cops with the hashtag #myNYPD that could be featured on Facebook.

Virgin Galactic Is Going to Be Social Media on Rocket Fuel

It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.

How Nate Silver’s FiveThirtyEight Will Tackle the News

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.

5 Agencies Tell Us Why They’re at SXSW via Instagram

Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the m

Take 2: Real-Time Marketing at the Oscars

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.