6 Digital Trends in 2017 That Will Redefine Influence and Interaction for Marketers
Brand Marketing
In 2016, we've seen mobile completely redefine how people interact with one another as well as with brands. And while social and mobile have had an indisputable impact on marketing, [...]
Should the NYPD Even Do Twitter Marketing?
Performance Marketing
The New York City Police Department created the social media bedlam moment of the week on Tuesday when it asked Twitter users to share pictures of cops with the hashtag [...]
Virgin Galactic Is Going to Be Social Media on Rocket Fuel
Performance Marketing
It might be many months before Virgin Galactic carries paying customers—rich people and celebrities, mainly, with $250,000 to fork over—into outer space.
How Nate Silver’s FiveThirtyEight Will Tackle the News
Performance Marketing
News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head.
5 Agencies Tell Us Why They’re at SXSW via Instagram
Performance Marketing
Advertising players have descended on South by Southwest Interactive in central Texas en masse, joining tens of thousands of denizens from the m
Take 2: Real-Time Marketing at the Oscars
Performance Marketing
Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row.