Should the NYPD Even Do Twitter Marketing?

While experts say 'yes,' the stats suggest 'yikes'

The New York City Police Department created the social media bedlam moment of the week on Tuesday when it asked Twitter users to share pictures of cops with the hashtag #myNYPD that could be featured on Facebook. The Finest's digital staffers didn't literally request warm, fuzzy photos—though that was certainly their intention—instead leaving what could be submitted to the imaginations of the Twittersphere. And boy, did they get what they didn't intend to ask for, generating a bevy of tweets with images depicting police brutality. The virtual mayhem yesterday even spread to Internet activists zeroing in on the Los Angeles Police Department, as they created a mock #myLAPD effort.