David Armano

David Armano

Opinion Contributor
David Armano is global strategy director for DJE Holdings.

3 Ways Influencer Marketing Will Further Mature in 2020

Trust, audio and transparency will lead the way for influencer marketing in 2020.

Brands Have the Power to Chip Away at Mental Health Stigma, but They’re Not Using It

They’re coming at it with too much hesitancy still.

5 Themes That Kept Popping Up at This Year’s SXSW

Many of them intersected seamlessly across panels, activations and side conversations.

9 Ways Advertising Can Take Advantage of Digital Growth in 2019

From artificial intelligence to emerging tech, we're sure to see a lot of change.

With Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made Perfect Sense

It’s a choice that almost delves into activism.

3 Ways to Modernize Your Marketing Efforts

Having a team that can handle emerging technology is the priority of many agencies and brands.

3 Guidelines for Navigating the Era of Audible Branding

Voice and its artificial intelligence offer a new arena of branding.

More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values

Opinion: As Cannes honors campaigns with an activist mindset, companies should take this moment to define their values.

5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides

Here are some keys to balancing value and values in today's activist economy.

4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing

Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. Today, "social" has matured into an integral part of a brand's marketing mix.