3 Ways Influencer Marketing Will Further Mature in 2020
Trust, audio and transparency will lead the way for influencer marketing in 2020.
Brands Have the Power to Chip Away at Mental Health Stigma, but They’re Not Using It
They’re coming at it with too much hesitancy still.
5 Themes That Kept Popping Up at This Year’s SXSW
Many of them intersected seamlessly across panels, activations and side conversations.
9 Ways Advertising Can Take Advantage of Digital Growth in 2019
Performance Marketing
From artificial intelligence to emerging tech, we're sure to see a lot of change.
With Nike’s Longstanding Brand Purpose, Featuring Colin Kaepernick Made Perfect Sense
Brand Marketing
It’s a choice that almost delves into activism.
3 Ways to Modernize Your Marketing Efforts
Performance Marketing
Having a team that can handle emerging technology is the priority of many agencies and brands.
3 Guidelines for Navigating the Era of Audible Branding
Brand Marketing
Voice and its artificial intelligence offer a new arena of branding.
More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values
Agencies
Opinion: As Cannes honors campaigns with an activist mindset, companies should take this moment to define their values.
5 Types of Activism Every Brand Should Prepare for, Even If You’re Not Taking Sides
Brand Marketing
Here are some keys to balancing value and values in today's activist economy.
4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing
Brand Marketing
Long gone are the early days when social media was the job of an intern or the responsibility of one person in an organization with few resources to support it. [...]