With Nike's Longstanding Brand Purpose, Featuring Colin Kaepernick Made Perfect Sense

Nike’s decision to feature Colin Kaepernick front and center for their 30^th anniversary of their famous “Just Do It” campaign is igniting conversations and debates among marketers and consumers alike. For the past few years, brands have witnessed a steady shift in culture where consumers are increasingly expressing their preference for brands to stand for something bigger than the products they sell.