Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition of traditional advertising. With AI, automation, algorithms and big tech making instrumental changes to how brands engage with consumers and employees come great power.