Duracell Pushes the Idea of Trust in Its First Offbeat Ads From W+K
Creativity
When you're hacking away at unsightly ear hair, the last thing you want is for the battery in your trimmer to conk out. That would leave you with bushy lobes [...]
A Man Comes Back to Life, Almost Literally, in Duracell’s Beautiful Ad About Hearing Loss
Creativity
Mad Men ended a year ago, but John Slattery, aka Roger Sterling from the AMC agency drama, is keeping a hand in the ad game, providing a voiceover for this [...]
Here’s a Month-by-Month Look at the Most Engaging Brand Content of 2015
Performance Marketing
Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of [...]
The Brands Awaken: Disney’s Co-Branding Push for New Star Wars Film Is Unprecedented
Brand Marketing
Star Wars: The Force Awakens doesn't feel like it's in galaxy far, far away anymore. Maybe that's because it opens in theaters Friday, or because Disney has partnered with a [...]
Ad of the Day: Duracell Powers an Epic Suburban Star Wars Battle on Christmas Morning
Brand Marketing
A long time ago, in a suburb far, far away ... Duracell powers a fantastical Christmas-morning Star Wars battle of epic proportions in this holiday commercial from Anomaly that breaks [...]
Duracell Powers a Soldier’s Sweet Message to His Daughter This Fourth of July
Brand Marketing
Duracell is making a strong play for the most American ad this Fourth of July by framing itself as the brand that helps keep members of the U.S. military connected [...]