Dish Launches Programmatic Strategy to Lure Digital Advertisers to TV
Dish is making a play for digital advertisers to come to television, by launching a programmatic strategy, which its ad sales division, Dish Media Sales, is beta testing beginning today.
Are DirecTV Customers Going to Lose AMC in the Middle of The Walking Dead?
Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers.
Here’s Why Brands Are Speaking Spanish in General Market Ads
Brand Marketing
Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but [...]
Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
Performance Marketing
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing [...]
New Software Disrupts Old Way Of Buying TV Ad Time
Performance Marketing
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
Hulu CEO Mike Hopkins Is Helping Digital Video Get the Respect It Wants
At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s [...]