Dish is making a play for digital advertisers to come to television, by launching a programmatic strategy, which its ad sales division, Dish Media Sales, is beta testing beginning today.
The Weather Company is shaking up its management ranks and bringing in former DISH Network executive Dave Shull to operate a "newly formed, fully integrated division" called The Weather Channel Television Group.
21st Century Fox has become the latest broadcaster to have its programming pulled from the Dish Network lineup, following similar disputes by Turner Broadcasting and CBS Corp., which led to similar blackouts in the past several months.
Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption from AutoHop. You can't skip ads anymore on The Big Bang Theory, folks. On the bright side, CBS is no longer suing Dish over the technology.
Ah, November: The Christmas decorations are going up, flights home are getting expensive, and networks are going to war with cable providers.
Sure, it's not a coincidence that brands like Hyundai, ESPN, Corona and Dish Network have run general market TV ads in both English and Spanish during the World Cup, but that isn't the whole story. Marketers also have been moved by the high crossover appeal of such efforts and the multicultural nature of the millennials they're trying to reach.
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video spot it first created for Hispanic markets.
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.
At the moment, Mike Hopkins has the two hardest jobs in online video. The first is as CEO of Hulu (its third in a year and a half), where he’s responsible for a growing over-the-top video business that competes with juggernauts like Netflix and upstarts like Amazon Prime.