Ad of the Day: Charlize Theron Perfects the Art of the Fragrance Spot for Dior
Brand Marketing
There's an inherent impossibility in advertising something physically intangible—say, a scent—via print or television. This, presumably, is why the fragrance industry attempts to sell an idea of a product rather [...]
Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme
Brand Marketing
When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme [...]
Dior Ad Banned as Natalie Portman’s Eyes Look Too Damn Beautiful
Creativity
It's been a while since I'd heard from Britain's Ad Standards Authority, so I was excited to learn that they dropped their mighty ban hammer on a Christian Dior mascara [...]
Dior helps Ian McKellen lose the wheelchair
Creativity
This week’s unlikely advertising theme: dudes miraculously getting up out of their wheelchairs. It happened in yesterday’s stirring Johnnie Walker spot from BBH. And it happens again in this less [...]
Guy Ritchie, Jude Law make inane Dior film
Creativity
Guy Ritchie directed Jude Law (and Slovak model Michaela Kocianová) in this new short film for Dior Homme, which gets high marks for perfecting some of the high-end fragrance category's [...]