How the Fashionable Miss Dior Devolved Into a Mass-Market Perfume for Millennials

The smell of branding gone bad

A green chypre laced with patchouli, Miss Dior

was somehow both well-mannered and seductive.

The Guerry Colas-designed bottle managed the same

feat. A testament to Miss Dior’s enduring appeal, this ad

required no messaging beyond the name and the bottle.

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