Ad of the Day: Robert Pattinson Finds a New Circle of Hell for Dior Homme

Roasting with Romain Gavras

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When the advertising gods cast my soul into hell as punishment for writing negative reviews, I'll probably be forced to watch a witless, artsy perfume commercial like this Dior Homme spot on an endless loop for all eternity.

Moody monochrome images of Rob Pattinson's "smoldering stares" will sear my eyes forever, while the clip's soundtrack—Led Zeppelin's "Whole Lotta Love"—scalds my ears like the screams of the damned.

Vapid visions will fill my designer-fragrance inferno. They include: Rob fully clothed in a bathtub, smoking a cigarette.

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