Media Pitch: How MadHive Is Preventing OTT Ad Fraud
Now that over-the-top video is mainstream – with 52% of US adults using OTT services – marketers are rapidly shifting dollars to reach eyeballs on connected TV screens. As demand [...]
Poo-Pourri’s New Viral Video Gives You Tips on How to Poop at a Party
Performance Marketing
Poo-Pourri has created an online film division called Number 2 Productions, which will be led by Suzy Batiz, founder, executive producer and CEO. The new division's main goal is to [...]
Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed
Performance Marketing
Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.
How Time Inc.’s New Video-Only Platform Hopes to Unearth the Next Big Digital Star
As the digital video ecosystem has exploded over the past five years, it's given rise to a new kind of celebrity: Those who are able to amass large swaths of [...]
The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek