ABC Television Is About to Pick a Digital Specialist for Its Online Media Buying
Brand Marketing
The ABC television network is searching for an agency to plan and buy its digital media, motivated by a desire for digital specialists, according to sources. Digital planning and buying [...]
You Don’t Need to Buy a Super Bowl Spot to Advertise During the Big Game
Brand Marketing
When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials.
Here’s How GM Uses Social Data to Improve Cars
Performance Marketing
When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its trunk space on Facebook, Twitter and auto [...]
‘Programmatic’ Goes the World – Media Buying Is Audience Buying
Performance Marketing
Direct marketers have long had a love affair with data-driven media buying. In the world of direct mail, for example, list rentals and exchanges are filled with data cards (once [...]
Revealed: The Winners of Adweek’s 2014 Hot List
Performance Marketing
What a year in media. Prime-time's drama queen Shonda Rhimes—plus literally anything HBO did—kept us from cutting the cord. Netflix, Instagram and Minecraft continued to dominate our digital lives, while [...]
Alibaba’s Jack Ma is Adweek’s 2014 Media Visionary
Performance Marketing
A former English teacher, Jack Ma became the richest man in China by leading Alibaba to a $25 billion IPO this year. The e-commerce giant (which appears on this year's [...]