You Don't Need to Buy a Super Bowl Spot to Advertise During the Big Game

Digital media boosts brands on a budget

When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian Edelman is a fan of its products (and has had viral success on YouTube himself), it tapped him to create a digital video in which he whips up a smoothie.

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