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When it comes to advertising, New England-based Nutri Ninja, which makes professional blenders, is mostly known for its infomercials. But after finding out that New England Patriots wide receiver Julian Edelman is a fan of its products (and has had viral success on YouTube himself), it tapped him to create a digital video in which he whips up a smoothie.

As luck would have it, the Patriots are in the Super Bowl this Sunday. With a convenient spokesperson already on its roster, Nutri Ninja tapped Edelman to make another video—this time he blends a Best Friend Smoothie with fellow Pats Shane Vereen and Ryan Allen—to promote online during the Super Bowl.

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