Six Tips on Talking to the Post Generation

How the under-14 crowd views media and content

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.

One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the Post Generation's attitude toward media and content.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in