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In my last Adweek column introducing the Post Generation—my nickname for the under-14 cohort, also variously referred to as Gen Z or Centennials or the Homeland Generation (among other appellations)—I discussed how they're coming of age on the heels of unprecedented cultural and technological shifts.
One of the most profound transformations they're witnessing and also spearheading is the migration to a digital media landscape. In this column, I'll uncover some key insights behind the Post Generation's attitude toward media and content.