Making Digital Marketing and IT Work Together
Performance Marketing
If your IT department has the lead role in your digital marketing, expect many agencies to politely decline the opportunity to work with you. Such an arrangement is a big [...]
Advice for the Digital Marketing Industry, Perhaps Too Late
Performance Marketing
I was recently asked what advice I would give my younger self to succeed in the digital marketing industry. The question, of course, is nonsense: No one has a time [...]
What You Must Know About the New Google AdWords Redesign
Performance Marketing
If you don’t log into AdWords often, then you may be surprised when you do. Google is completely revamping its advertising platform's user interface (UI) in an effort to streamline [...]
4 Digital Marketing Resolutions for the New Year
Performance Marketing
At the risk of damning these ideas by calling them resolutions — which means we’ll swear we’re going to do them, but they never get done — here are four [...]
Here Are 8 Interesting Digital Marketing Stats From This Week
Performance Marketing
The first week of 2017 didn't disappoint when it comes to digital marketing statistics, with news pouring in from Apple, researchers across the pond and the Consumer Electronics Show. Check [...]
What Makes ‘Digital Sense’?
Performance Marketing
Have you ever looked at an online marketing success story, and come away with no idea how they did that? What's the difference? Then it's time to think seriously about [...]
A Team of Real Estate Agents Is Showing Off Listings One Snap at a Time
Performance Marketing
There's a new way to find an apartment in New York, and no, it doesn't involve Craigslist. Snaplistings is a new Snapchat account, launched in October, that showcases real estate [...]
8 Surprising and Noteworthy Digital Marketing Stats From This Week
Performance Marketing
The last several days provided an array of digital marketing data points, with figures aplenty about consumers' search habits, mobile habits, social platforms, bad ads, chat bots and more. The [...]
5 Effective Audience Segments for Digital Marketing
Performance Marketing
Too often, we talk to marketers whose idea of audience segmentation is not just limited, but terribly egocentric. You are, I’m sure, at least a few steps ahead of the [...]
Excedrin Won the Debate on Twitter Before It Even Started by Curing Your #DebateHeadache
Performance Marketing
It all started with what seemed like another forgettable promoted trend ad on Twitter on Wednesday morning.