Get More From Your Advertising While Spending A Lot Less
Performance Marketing
At a time when there seems to be a new national crisis daily, it is hard to justify moving forward with big marketing spends not knowing what the purchasing climate [...]
How Push Notifications Are Exposing Readers to a New Breed of Cyber Attack
It should come as no surprise to anyone involved in the digital advertising ecosystem that fraudsters are always looking for new methods to target users with sophisticated digital attacks. As [...]
The 5 Reasons Why Out-of-Home Advertising Works
Performance Marketing
Out-of-home advertising is surpassing other forms of traditional advertising. People spend a large majority of their time outside of their homes and OOH is one form of marketing that people [...]
Why Billboards Are Playing a Big Part in Digital Marketing
Performance Marketing
From Sunset Boulevard in L.A. to London here in the U.K.; the traditional billboard is experiencing a resurgence in popularity with advertisers, marketers and consumers. The billboard might be the [...]
Publishers Have a Problem: Their Outdated Approach to Magazine Ads
“My name is Eadward, and I work in magazine publishing.” Welcome to Magazine Publishers Anonymous, a new 12-step program for people trying to overcome their addiction to the same old [...]
Is Blockchain a Solution to Digital Ad Fraud?
Fraud has been a problem with digital advertising for a long time. When the incentive structure for direct-response ads focused on click-through, it was not long before we started hearing [...]