The Coca-Cola company has chosen Anomaly as its newest creative partner on the Diet Coke brand after a review.
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed, "It's Mine."
Today, Coca-Cola unveiled a new campaign and traded its 7-year-old slogan, "Open Happiness," for "Taste the Feeling," as part of chief marketing officer Marcos de Quinto's plan to unite the company's brands globally.
A retweet is nice and all. But as an expression of affection, it's woefully lame. Diet Coke understand this, and is taking a grand new approach to retweeting love notes from fans. Instead of just hitting a button on Twitter, it's retweeting the tweets out in the real world—in beautifully designed ads on billboards, custom jewelry, framed artwork, magazine pages and more. The surprise RTs will be tailored to each individual tweet, and will roll out throughout the fall.
The worlds of pop music, social media, digital platforms, tech gadgetry and creativity collided like never before in 2014, so Revolt TV recently invited a group of expert journalists to weigh in on how it all went down.
You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs. Coca-Coca Israel created the campaign, with help from Gefen Team, Q Digital and HP Indigo. (In fact, it was Indigo, which was founded in Israel, that helped Coke solve the enormous production challenges around the "Share a Coke" campaign when it first rolled out in Australia in 2011.) For the Diet Coke project—which echoes a similar stunt by Absolut in 2012—a special algorithm led to a unique design technique that allowed millions of designs to be completely auto-generated. The resulting product conveys to "Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles," said Alon Zamir, vp of marketing for Coca-Cola Israel. (Dr Pepper, whose whole campaign is built around being one of a kind, is going to be pissed about this.) The concept nicely extended to the ad campaign, which featured hundreds of uniquely designed billboards, as well as point-of-sale stunts that sold T-shirts and other merchandise featuring your specific bottle design. The genius of "Share a Coke," of course, was how personalized it felt, rather than how personalized it actually was. (Your first name actually isn't very unique at all—and if it is, it sure wasn't on a Coke bottle.) Still, the Diet Coke idea is triumph, too—the designs look fantastic, on top of it all—even if it won't generate the same level of buzz. Check out more images below, along with a case study video showing the process. Via PSFK.
Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie.
Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste?
Sadly, these Diet Coke ads from Animal New York aren't the real thing, but they are pretty amusing spoofs of Droga5's new campaign, which is being interpreted by some as one big cocaine reference. Created to mimic the look and feel of current posters with the new tagline "You're On," these parodies mock the campaign's brief aspirational vignettes, which include lines like: "You moved to New York with the clothes on your back, the cash in your pocket and your eyes on the prize. You're On. (Diet Coke)" In Animal New York's version, we get coked-out internal monologues, like: "You haven't been able to sleep, eat or orgasm in three days, but good luck on that client meeting." You can check out the rest of the parody ads below. With so many snorting at the soda's new campaign, I wonder how much longer the brand will decide to ride this long strange trip before it fizzles out.