Ad of the Day: Every Time Taylor Swift Takes a Sip of Diet Coke, Kittens Magically Appear

The ultimate cat lady

Headshot of Alfred Maskeroni

Just when you thought Taylor Swift couldn't get any more respect from millennials, here she is proving again that she lives in a reality only believable in a Disney movie.

Swifties around the world may spend their inheritances on Diet Coke after seeing this magical ad conjured up by Droga5, featuring the incomparable Swift sitting in her living room enjoying her beverage of choice (coincidentally, the one she's paid to love). The spot also gives a sneak peek of a track from her new album, 1989.

After each sip, she remains unfazed and giggly as adorable kittens appear exponentially. That's right, she's not completely freaked out, as any normal person would be when they need to fill the bathtub with cat food and convert their bedroom into a litter box.

We're told the ad also features "a cameo from Taylor's own kitten, Olivia." Yes, Taylor Swift is so popular, her cat's appearance in an ad is considered a cameo. (Cameow?)

"As a longtime Diet Coke fan, Taylor is a natural example of who we're celebrating in the 'Get a Taste' campaign. It's all about passionate fans who simply love the delicious taste of Diet Coke," says Andrew McMillin, vp of Coca-Cola Brands North America. "The spot with Taylor is lighthearted and fun, bringing together two of her favorite things—kittens and Diet Coke. And it genuinely shows, from Taylor's perspective, what her life would be like if it tasted as good as Diet Coke."

I'm going to let you finish your Diet Coke, Taylor, but I am also going to call the ASPCA when you're done.


Client: Diet Coke

Agency: Droga5, New York

@maskeroni Alfred Maskeroni is director of video for Adweek.